Honestly, what sounds scarier than phoning a stranger and trying to convince them that you have the best product or service?
Millennials know what it’s like to be on the other end, considering the fact that we receive more of these phone calls than any other generation before us. And, we really do feel bad interrupting the individual on the other end.
Cold calling may not be your favorite thing to do, but if done right, it can deliver results if you have the drive for success.
Here are five quick lessons to help you combat cold calling:
- Do your research
Don’t forget to do your homework. Going into a call cold turkey will do more harm than good. By doing your homework and researching the person or company, you can take away the fear and will instead offer value to your prospect.
- Focus on the client’s needs, not yours
Don’t just read from your company brochure. Instead, focus your attention on the prospect and their needs. Direct all of your questions towards prospects to help identify their specific needs.
- Learn from the best
Partner with an effective trainer, who can show you how to overcome objections, build relationships and become a trusted advisor with the tips gained.
- Planning is key
Be fully prepared. Know exactly what you want to say and how you’re going to say it will help build confidence. Avoid fearing the unknown.
- Practice, practice, practice
Practice makes perfect. Most people feel bad about cold calling, but if you succeed at it you’ll feel better at it. Make more calls, get more results. Confidence will come with experience